It’s that time of year when gentle spring breezes waft the scent of delicious cookies towards our noses. Whether you call them tagalongs or peanut butter patties, we all need our fix of the famous Girl Scout Cookies. However, if you happen to be a Girl Scout (as I once was) or a Girl Scout parent, there are a few things you should keep in mind when you set out to sell cookies.
Door to Door
In my day, this was the #1 way to sell cookies, which was pretty awkward when both my sister and I were selling cookies at the same time (I have no idea how my parents dealt with it.) But basically, you went around your neighborhood, rang the doorbells, asked if they would like to order some cookies and boom, done. Then you went back around to deliver the cookies weeks later.
I believe the Girl Scouts discourage this practice now due to safety concerns. Anyway, if you are going to do it you must:
- Take no for an answer. Cookie sales are not the time for high pressure sales tactics.
- Say thank you to those who place orders and those that don’t.
- Don’t ring the bell more than once or twice.
- Always go with an adult (or a buddy if you are older, I guess. I quit Girl Scouts when I was 10.)
- Promptly deliver the cookies after you receive them.
I was always jealous of the girls who would win the big cookie selling prizes because their parents worked in huge offices and would just bring the sheet in for them to sign up. I am still jealous of people who work in huge offices where parents bring in Girl Scout cookie sign up sheets. This is another instance where high pressure sales tactics are not appropriate. Just leave the sign up sheet in the breakroom or wherever with a note and let people sign up on their own. If you are the boss, it is doubly especially important that you make it clear that cookie purchases are optional, as often people feel pressure to buy things from their boss because they are the boss.
When I was in college, a group of Girl Scouts would set up their cookie stand outside our student center at lunch time and make bank, I’m sure. Those girls are going to go far in life because they realized the importance of location and the appetites of college students. Again, no high pressure sales tactics necessary. Just set up somewhere busy with a bright display of cookies and watch the money roll in. A few cute munchkins standing about asking people if they want to buy cookies is fine. Otherwise, pleases and thank yous are all you need.
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